Mobile Content and Services Industry Profile
2007 will be the year when Canada’s mobile content and services industry takes off: such is the conclusion of CATA’s newly published Mobile Content and Services Industry Profile. “Canada has long been lagging in developing and commercializing content and applications for cellular phones”, says the author Jean-Guy Rens. “But this time is over. All stakeholders involved have entered the international race to create new services for nomadic users.”
This report of 173 pages + 57 tables includes:
- A brief description of the mobility environment
- The technology trends (cellular and non-cellular infrastructure)
- Market trends with an emphasis on Asia, Europe, the US and Canada
- Industrial framework: producers of contents, providers (telcos) and users
- The take-off
- +11 case studies including Corus Entertainment, Ericsson Canada, Research in Motion, etc.
Our conclusion: 2007 is the year of the take-off of mobile contents in Canada. Once the contents service industry reaches the 10% mark of wireless revenues – Rogers passed it last year, the other wireless 4 carriers will pass it in 2007 – it is no longer a passing fad and its continued proliferation becomes irreversible. Long mistrustful of mobile content, the phone companies can no longer treat such a revenue source as a temporary anomaly and have to embrace it forcefully and fight for it.
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