When shopping centers become media

We talked last week about the phenomenon of online commerce merging with offline commerce – what our American friends call O2O (for online-to-offline). The challenge of this interpenetration of online and offline processes is to improve the customer experience. We have seen that China is the most advanced country in the world in this area. We enter a physical store with all the attributes of online commerce… For more information, listen to Jean-Guy Rens’ column on RadioVM on June 15, 2020